Let me introduce Fujifilm’s X-M5, announced in November 2024, from the perspective of an amateur photographer.

Like every new Fujifilm model, this one first grabbed my attention on Instagram—and yes, it came with a lot of hype. That hype got to me as well.

The highlight feature is the ability to switch film simulations almost like swapping rolls of film back in the analog days. But does all that hype and the film-switching dial really live up to expectations? Let’s dive in.

Size & Portability

This camera is small, compact, and incredibly easy to carry—especially with a small lens attached. That’s the first thing that makes you like it instantly. Ergonomics are always subjective, but personally I had no issues at all. It sat comfortably in my hand, never felt slippery, and the buttons were easy enough to reach.

Image Quality

The X-M5 delivers sharp, beautiful photos. Its 26 MP sensor is more than enough for most needs, and the ISO performance is excellent. Colors come out vibrant and pleasing, straight out of the camera.

It’s a device that makes you feel confident—when I have it with me, I don’t feel the urge to carry a big DSLR or a more advanced mirrorless body. As long as exposure is right, the results rarely disappoint.

When I bring the photos into Lightroom, I never feel restricted. Editing is smooth, just like with files from higher-end cameras.

Film Simulation Modes

This is where Fujifilm shines. The X-M5 offers a wide selection: Provia, Astia, Velvia, Classic Chrome, Reala Ace, PRO Neg. Hi, PRO Neg. Std, Classic Neg., Nostalgic Neg., Eterna/Cinema, Eterna Bleach Bypass, Monochrome, Across, and more. Unlike earlier models where you had to dig into menus, the X-M5 has a dedicated dial for film simulations.

Think of these as different “color moods.” Not every simulation will appeal to everyone, but it’s fun to experiment. You can even tweak them further with white balance adjustments to create your own look. If you’re traveling, you’ll probably enjoy switching modes often. Over time, you might settle on a few favorites. For hobbyists, the film simulation dial is great fun. For professionals, though, using that dial for ISO or shutter speed might be more practical.

Fujifilm knows how to build hype better than almost any other camera brand. Each release makes you think, “I need this!” Take the X-Half, which came out after the X-M5—it’s just as tempting. If you can, try them all.

The good thing is, whichever Fujifilm you choose, image quality will be solid. The X-M5 uses the X-Trans 4 sensor, the same one found in several other Fujifilm models. So you’re really just choosing the body style and ergonomics, not sacrificing image quality.

That also means you don’t need to own every single model. If you already have something like the X100V, keep in mind that cameras like the XE-4 or X-M5 use the same sensor. In short, Fujifilm has created a family of cameras that look and feel different, but deliver very similar output.

Things I Didn’t Like

As much as I enjoyed the photos I got from this camera—would I actually buy it? Honestly, no. And that’s mainly because of my personal shooting habits.

The biggest drawback for me is the lack of a viewfinder.

I’m so used to composing through a viewfinder that I often found myself instinctively raising the camera to my eye—only to realize there’s nothing there. Shooting only with the rear screen feels too much like using a smartphone, and I just don’t get into the same flow. I pay more attention to composition and exposure when I have a viewfinder, and without it, I don’t feel fully connected to the process.

The button and dial layout also didn’t suit me.

If the dedicated film simulation dial had instead been used for shutter speed, it would’ve matched my workflow much better. I also would’ve preferred to have an easier way to switch between A/S/M/P modes. For me, that would make shooting quicker and more intuitive.
To be fair, that’s not the camera’s fault—it’s just not designed for my style. A newer generation of users, especially those who are used to touchscreen adjustments and casual shooting, will probably love it.

Final Thoughts

To wrap it up: the X-M5 is a very good camera. Image quality is excellent, the colors are gorgeous, and it’s fun to use. If it suits your shooting style, you can buy it with confidence. For me personally, the lack of a viewfinder and the button layout were dealbreakers. But that doesn’t make it a bad camera—it just means it’s not for me.

If your style is different, you might absolutely love it. Either way, I hope my experience helps you decide. Happy shooting!